Our work
Strategy in action.
A selection of projects where strategy, creativity, acquisition and execution work as one system.
We don't show work because it looks good. We show what a strategy looks like when every area of marketing pulls in the same direction.
Selected cases
Projects where the system shows.
Automotive retail
Caguas / Bayamón Auto Trader
144% more leads with 52% less monthly spend.
Acquisition optimization built to generate more opportunity volume with far greater efficiency per dollar invested.
+144.5%
On-Facebook Leads (326 → 797)
−52.1%
Monthly spend ($3,862.11 → $1,848.66)
−80.4%
CPL ($11.85 → $2.32)
The challenge
Acquisition relied on high monthly spend with an elevated cost per lead and no clear optimization structure.
What we implemented
Meta campaign restructuring, acquisition-focused targeting and creative, and continuous budget optimization to lower cost per lead without giving up volume.
Creative execution
Real production and campaign pieces developed for the client.
Areas involved
- Strategy
- Meta Ads
- Lead generation
- Creative
- Optimization
Meta-attributed leads (On-Facebook Leads). The $2.32 CPL reflects the period analyzed and is not a permanent cost.
Healthcare
Clínica Quiropráctica Jarrot Sierra
We doubled acquisition while reducing cost.
Multichannel performance where form leads and phone calls grew simultaneously, with lower acquisition cost on both fronts.
+124%
Leads (121 → 271)
+54.1%
Calls Placed (170 → 262)
−47.3%
CPL ($6.43 → $3.39)
The challenge
Growing contact volume without pushing acquisition cost up, covering both forms and phone calls.
What we implemented
Multichannel acquisition strategy, lead and call campaigns, condition-specific messaging and continuous cost-per-result optimization.
Creative execution
Real production and campaign pieces developed for the client.
Areas involved
- Strategy
- Meta Ads
- Call campaigns
- Content
- Optimization
Platform-attributed metrics: Leads, Calls Placed and cost per call ($4.58 → $3.30, −27.8%).
Automotive retail
Quality Motors
More than 2,200 Meta-attributed leads in five months.
Sustained acquisition scale with a stable campaign structure and a consistently low cost per lead.
2,279
On-Facebook Leads in five months
$7,364.28
Cumulative spend
≈ $3.23
Average CPL for the period
The challenge
Sustaining month-over-month volume growth without efficiency eroding as investment increased.
What we implemented
The 2026-VIDEOS-FORMULARIOS commercial campaign with video and native forms, creative iteration and budget adjustments: from June to July leads went from 484 to 610 (+26%) with only 9.7% more spend and CPL from $4.03 to $3.51.
Creative execution
Real production and campaign pieces developed for the client.
Areas involved
- Strategy
- Meta Ads
- Video
- Native forms
- Optimization
Meta-attributed leads within the commercial campaign. Recruitment campaigns excluded.
Restaurant & coffee
Black Coffee / Café Negro
From visibility to a digital reservation system.
A strategic transformation: the brand had presence and awareness, but no clear digital mechanism to turn intent into reservations.
10,482
Link clicks in Q2
4,127
Landing Page Views toward reservations
≈ 9x / 18x
Facebook organic impressions and Instagram interactions
The challenge
There was no reservation system in place: the audience was growing, but intent had nowhere to go.
What we implemented
We identified the missing conversion infrastructure, implemented the reservation system the brand did not have, and redirected the awareness strategy toward traffic and reservation-intent campaigns.
Areas involved
- Strategy
- Reservation system
- Meta Ads
- Organic content
- Traffic
Landing Page Views from traffic campaigns to OpenTable / reservation-intent. Organic: Facebook 2,386 → 21,553 impressions; Instagram 315 → 5,680 interactions. Landing Page Views do not represent completed reservations.
Methodology note
Results are based on platform-attributed data during the periods indicated. Outcomes may vary by industry, investment, offer and market conditions.
The work changes. The strategic direction doesn't.
Every business needs a different mix of strategy, creativity, technology and execution. Our job is to build the right system for each stage of growth.